[The attached video is an interview with Dr. Bret Simmons, a College of Business Associate Professor of Management at the University of Nevada, Reno. His extensive research and experience in management, leadership, and social business contributes significant merit to our discussion about faculty or administrators developing and managing a blog.]
Lately, higher education faculty and administrators, perplexed about the blogging culture, have approached me with specific questions regarding how to start a blog. Confusion about blogging formats, tone, purpose, length, and how often to post are blogging barriers for many academics. This blog will respond to their concerns in hopes of helping to reduce initial blogging intimidation or anxiety.
Social media will continue being a significant influence in post-secondary education instruction and communication. Did you know that there are more than 160 million public blogs and over 180,000 blogs created every day? Faculty and administrators have the duty to adapt, master, and lead educational instruction and research dissemination through technology. Blogging is one strategy to accomplish these goals. Blogging is a way to network with leading scholars, analyze current studies, and develop co-collaborative publications. It also is an effective way to test theories and receive feedback on article topics. Blogging should not hinder a faculty or administrator’s ability to lead but instead be effective means of increasing student learning and research development. By introducing the usefulness and inclusivity of blogging to faculty and administrators, misconceptions and hesitations of blogging in academia will dissolve.
Remember to relax and have fun; it’s a blog not an APA 6th edition research paper. Blogging is an opportunity to have real-time, relevant conversations that contribute original knowledge within your industry. Educators should be at least familiar with blogging as a means to research and converse with leading professionals, increase professional competitiveness, increase college recognition, and increase instructional effectiveness. So blog responsibly, discern reliable and valid internet resources from extraneous materials, and be known for relevant, valid, and reliable content.