Who are you on Twitter? More importantly, how does the world perceive you based on your Twitter profile? Did you know that what you tweet is just as important as who you follow? By Tweeting and following other profiles you create a unique personal brand. Those investigating who you are make conclusions about you through both the direct (tweet) and indirect (who you follow) strategies which market your skills, interests, values, and priorities. The Twitter profiles that you choose to follow reflect your purpose in life. Dramatic? I think not. If there’s truth in the saying, “your friends are a reflection of who you are”, than who you follow on Twitter is merely an extension of who you are on a global scale.
Ironically, who you follow and associate with on Twitter represents who you are to those who want to follow you. (Still following?) You see, viewers can often determine where you live, where you went to school, what you do for work, your approximate income, age, gender, if you have a family, who your friends are, and who influences you just by reviewing the people and organizations that you follow on Twitter. Viewers begin to see patterns and themes within your “Following” and hopefully, those are the messages you want to project.
For example, a law professor who follows other prestigious law professors, law firms, specialty law organization, and so forth reflects a consistent image devoted to the interest of law and justice. If the law professor primarily followed physics, physics professors, and organizations devoted to physics, the professor’s personal brand would be inconsistent and distracting. Depending on your motivation and use of Twitter, these distractions can weaken the integrity of your message. Following other profiles on Twitter can create closer connections with people or organizations that share professional or personal interests, motivations, or commonalities with you. Knowing this, Twitter users are able to infer who you are by reviewing not only your tweets, but who you follow.
What is it that you want to be known for? Who you follow on Twitter reflects your interests, hobbies, language, culture, where you live, religion, humor, favorite television shows, books, sports teams, movies, etc. Review your Twitter “Following” and decide if they are an appropriate reflection of yourself and the personal brand you want to be known for.