Tag Archives: Employment

College Students: Degrees, Employment, & Preparation


Getting a college degree is no longer enough to land a job after graduation.  Today’s students must take into account not only what they would like to to with their academic training, but what employment opportunities will be available by the time they graduate and how to promote their skills to attract future employment.

According to Celine James in a recent article, Who Should Decide Your College Major, there is strong need for academic programs to better reflect job market trends and for students to be aware of which academic programs will satisfy economic demands by the time of their graduation.  The article states, “As a student, your potential earned income and long-term job prospects should weigh heavily in the decisions you make about majors, degrees and programs… and to weigh the research with your own personal interests and needs”.  In addition, the article introduces some federal funding efforts and legislation intending to incentivize specific degrees in order to help satisfy future employment needs.

Deciding on a college degree or major can be a process to which requires significant consideration.  Pennsylvania State University has shared that 80% of college students are undecided about their college major during their first semester and that 50% of college students switch majors at least once during their academic career.  Penn State recommends that students begin to investigate their academic/professional interests early and provides helpful resources to do so.  One example includes “Major Decisions” written by Michael Leonard.  Remember, while deciding on a degree or major, be sure to balance your academic interest with its practical application in the job market 4-6 years for now.  The next step is to begin marketing yourself for that employment during your college experience.

Two previously discussed examples of how students and faculty can increase their attractiveness for employment include College = Employment and Social Business in Higher Education.   Students must now more than ever, build a professional profile marketing them as a viable job candidate.   Teresa Crane discusses a few strategies that students can practice during and after their academic career to increase professionalism and stand out from their competition.  In her recent article, Career Skills You Won’t Learn in School, she shares the following strategies to become more professionally attractive:

  • Identifying Potential Employers
  • Establish Your Online Presence
  • Develop A Job Search Strategy
  • Networking Skills
  • Job Searching Skills
  • Resumes
  • Cover Letters
  • Job Interviews
  • Job Offers
  • Persistence Skills
  • Future of Work

Finally, if you’re an international college student in the U.S, it can be more difficult getting a job after graduation.  These students often struggle with additional challenges including language, legislative, and cultural barriers.  In response, many of them are now outsourcing new resources that link academic preparation with professional development to enhance their likelihood of post graduation employment.  One educational service includes How Leaders Should Lead Institute (HLSL Institute) which specializes in cross-cultural adaptation in the U.S. International students receive help before, during, and after graduation through an individualized academic plan to manage academic requirements, professional goals, and the skills needed to achieve those goals.

CRUX: Getting a college degree is no longer enough to land a job after graduation.  Today’s students must plan ahead for long-term employment trends, create a personal brand to market their qualifications, as well as consider new professional development options.

I wish this fall semester’s students much success.



Filed under Higher Education, International Education

College = Employment

Groans and whining; that’s all I heard while listening to my previous student describe her experience at a student job fair:

“It was the same old, same old.  I pitched the same monologue over and over while shaking the hands of local employers in hopes that I land a job after graduation.  Why do I have to work so hard for only a few potential jobs?  It seems like someone should have invented a more efficient way for students to land a cool job by now… isn’t this the 21st century?”

Looking at her with amusement, I shook my head in agreement before replying, “Check out Presentfull.com”.

You see, until now, colleges and universities have used traditional, localized methods to introduce students to the workforce.  It has been a difficult task that requires significant time, staffing, and institutional resources.  Many postsecondary institutions cannot afford student employment resources which leave students to experiment with employment challenges alone.  Fortunately, higher education can now use social media to achieve our instiutional mission faster and more efficiently.

Presentfull.com offers a more effective approach to increase student employment rates.  If enrolled in college, a student can create a free profile to market themselves and apply for internships, part-time, and full-time jobs.  Presentfull’s international student employment website has officially launched this month in the United States. I suggest that students, higher education, and the business sector explore its usefulness.

Think about it…no more door-to-door, hope to get an interview, inefficient employment plans.  You now have the freedom to brand yourself as a qualified professional from the comfort of your own home.   Presentfull.com is a new resource for college students to introduce themselves, develop and promote their resume, network with local and international companies, and apply for jobs all on one website.  Did I mention it’s free?!

How can your business benefit from having a free profile on Presentfull.com?  How can college students benefit from marketing their skills and applying to jobs all around the world? How can professors use Presentfull to increase student engagement and learning? And lastly, how can higher education benefit from using Presentfull’s resources?

  • Business Benefits- Open access to qualified college students interested in internships, part-time jobs, and full-time careers at your company.
  • College Student Benefits- Increase professional network of potential employers and business partners, apply for internships, part-time jobs, and full-time careers on a local level and international level, and engage with other students and college professors.
  • Professor Benefits- Familiarize yourself with students, create a free class discussion forum, introduce your students to open job opportunities that correspond with your course topic, and invite business professionals to speak to your class as guest experts.
  • Higher Education Benefits- Free and streamlined student career planning: resume/CV development, Video Resume development, Cover Letter/Letter of Interest development, application station, mentor and network center.

Check out Presentfull.com for yourself by creating a free profile. Let me know what you think.

Also, congratulations to all 2012 graduating college students and incoming fall senior college students. I hope the Presentfull.com resource helps you get the job/internship that makes you very happy and successful. Good luck. -Tara

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Filed under Higher Education, Social Business

There’s No Stopping It: Social Media in Higher Education

As we know, higher education is slow to change.  Faculty and administrator resistance is enabled by the extensive matrix of institutional paperwork, procedures, hierarchies, and traditions. Those familiar with both business and higher education know that most colleges and universities lack critical application of technology and social media.  Think about how much more effective higher education could be if faculty, administration, departments, curriculum, and outreach used social media and social business to achieve their objectives.

The thing is, our digital culture won’t wait for higher education to discuss, rationalize, and slowly implement technology into their services.  Social media has already partnered with our students who use it all day, every day.  Yes, this includes during our class time (I know my students are surfing Facebook, LinkedIn, Klout, Twitter, Pinterest, Tumbler, Hootsuite, etc).  But now, how can I redesign my instructional methods to harness the power of social media to achieve my teaching objectives?  How can faculty and administrators use social media to increase student success and organizational change?  Furthermore, how can administration use social media to increase faculty and staff effectiveness, streamline employment practices, and increase job placement for our graduates?  In the near future, I will discuss these important questions through a blog series called Presentfull starting on Monday, June 18th, 2012.  This new company is helping to revolutionize higher education and more readily streamline a P16 environment.  Administrators, faculty, and staff will use this new social media application to find it directly contributes to institutional mission achievement.

Stay tuned, we live in an exciting time and I can’t wait until I can share it with you.


Filed under Higher Education, Social Business