Tag Archives: Social Media

Faculty Can Attract International Students & Faculty Using Social Business (In Nevada & Beyond)

Follow the link below for the PowerPoint Presentation: “Attracting International Students & Faculty via Social Business in Higher Education”

Social Business in Higher Education- IAIR 2013

Ppt Highlights

  • Social Business: Cyber marketing, networking, and publication via virtual platforms to promote a product or business.
  • Faculty can use the increasing traffic on social media sites to increase the attention to their research and institution.
  • Did you know that 70% of YouTube traffic comes from outside the U.S? Or that YouTube reaches more adults (ages: 18-34) than any cable network?
  • Consistent & transparent online  faculty personal branding can:

– Increase attention from students, faculty, donors, industry leaders, and others to faculty research, departments, & institutions

– Disseminate research faster and stimulate greater interest and collaboration in the field

– Increase professional development skills and make faculty more competitive in higher education markets

– Generate easier and faster communication as well as instructional resources

– Attract more international attention to faculty and their work 

As higher education becomes increasingly competitive, and the international student is sought after more by higher education institutions, faculty can help attract & recruit both in-state, out-of-state, and international students & faculty to their institution through social business strategies. Social business is cost effective and after its initial start-up, is easy to maintain.

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July 18, 2013 · 3:36 am

College = Employment

Groans and whining; that’s all I heard while listening to my previous student describe her experience at a student job fair:

“It was the same old, same old.  I pitched the same monologue over and over while shaking the hands of local employers in hopes that I land a job after graduation.  Why do I have to work so hard for only a few potential jobs?  It seems like someone should have invented a more efficient way for students to land a cool job by now… isn’t this the 21st century?”

Looking at her with amusement, I shook my head in agreement before replying, “Check out Presentfull.com”.

You see, until now, colleges and universities have used traditional, localized methods to introduce students to the workforce.  It has been a difficult task that requires significant time, staffing, and institutional resources.  Many postsecondary institutions cannot afford student employment resources which leave students to experiment with employment challenges alone.  Fortunately, higher education can now use social media to achieve our instiutional mission faster and more efficiently.

Presentfull.com offers a more effective approach to increase student employment rates.  If enrolled in college, a student can create a free profile to market themselves and apply for internships, part-time, and full-time jobs.  Presentfull’s international student employment website has officially launched this month in the United States. I suggest that students, higher education, and the business sector explore its usefulness.

Think about it…no more door-to-door, hope to get an interview, inefficient employment plans.  You now have the freedom to brand yourself as a qualified professional from the comfort of your own home.   Presentfull.com is a new resource for college students to introduce themselves, develop and promote their resume, network with local and international companies, and apply for jobs all on one website.  Did I mention it’s free?!

How can your business benefit from having a free profile on Presentfull.com?  How can college students benefit from marketing their skills and applying to jobs all around the world? How can professors use Presentfull to increase student engagement and learning? And lastly, how can higher education benefit from using Presentfull’s resources?

  • Business Benefits- Open access to qualified college students interested in internships, part-time jobs, and full-time careers at your company.
  • College Student Benefits- Increase professional network of potential employers and business partners, apply for internships, part-time jobs, and full-time careers on a local level and international level, and engage with other students and college professors.
  • Professor Benefits- Familiarize yourself with students, create a free class discussion forum, introduce your students to open job opportunities that correspond with your course topic, and invite business professionals to speak to your class as guest experts.
  • Higher Education Benefits- Free and streamlined student career planning: resume/CV development, Video Resume development, Cover Letter/Letter of Interest development, application station, mentor and network center.

Check out Presentfull.com for yourself by creating a free profile. Let me know what you think.

Also, congratulations to all 2012 graduating college students and incoming fall senior college students. I hope the Presentfull.com resource helps you get the job/internship that makes you very happy and successful. Good luck. -Tara

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6 Tips for Interviewers Using Skype

Remember, in order to create a goodness-of-fit between your organization and the new hire, the applicant needs to be confident in the professionalism and stability of your work environment.  How you represent your place of work is just as important as how the job candidate represents their workable value.  The following suggestions will help you to make the interview process more streamlined and professional.

1.)    Email the job applicants before the interview and inform them of the number and names of the interviewers.  Applicants can be overwhelmed with large Skype interview panels when they expected one or two interviewers. 

2.)    During the interview, take short-hand notes and make eye contact with the camera and/or screen as much as possible.  The applicant who only sees a screen full of people vigorously writing can become nervous.  In addition, staring at the crown of your heads is not as fun as you might think.

3.)    Before jumping into the interview questions, begin with introductions and small-talk.  This helps create a more comfortable interview environment compatible for effective discussion; needed to make informed decisions about the applicant.

4.)    Even though the Skype interview doesn’t have the physical presence of the applicant, treat the situation as if he or she was in the room.  This means avoid having smaller conversations while others are talking, write things down so that the applicant cannot see it on their screen (like candidate ranking sheets), and don’t eat or chew gum during the interview.  Just because it feels less formal doesn’t mean it is.

5.)     Dress professionally and represent your organization in a way that attracts quality candidates.  The first impression you make will affect the candidate’s expectation of your organization. 

6.)    Come prepared to the Skype interview knowing the candidate’s qualifications.  Simple internet search engines can also provide ample information that contributes towards knowing the candidates qualifications.  Have questions ready to ask the candidate about their qualifications and experience related to the new position.

Although rudimentary, these interview tips are often overlooked, weakening the integrity of interview processes.  Technology, such as Skype, requires extra considerations that traditional interview processes don’t need.  Digital communication is fast and cost-effective; hence, mastery of internet discussions, such as interviews, is highly recommended for 21st century professionals.

If you have any other tips add them below. 

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6 Tips for a Successful Skype Interview

The following tips are for job applicants about to have a Skype interview.  The suggestions are created from the interview panelist perspective and my next blog on Wednesday, June 6th will provide suggestions for interview panelists to make the process of a Skype interview better from an applicant’s perspective.

Six ways to increase your success during a Skype interview include:

1.) Be familiar with your video equipment before your begin.  The camera’s autofocus, your microphone volume level, the amount of laptop battery-life, and your internet signal strength are just a few tools that need to be considered and managed before you begin the interview.  I recommend practicing an hour before with a friend or colleague to ensure a streamlined presentation.  You and your interview panel will then be able to focus on the discussion and not be distracted by technical difficulties.

2.) Where is your camera positioned?  Avoid setting it on the desk below your head or on a shelf above you.  The outcomes of these two positions are unflattering and send mixed signals to the interview panel.  For example, I once interviewed a candidate and all I saw was the inside of his nostrils.  Ideally, we want to have a conversation with you at eye-level.  If your laptop or computer cannot dock a camera around eye-level, use another tool like a tripod.

3.) What is in the background? Make sure to eliminate distractions behind you so that the interviewers focus on you and not other things like your pictures, random people, a messy office, your library collection, or what’s going on outside of the window behind you. It’s funny how much an interview panel reads into the small things and even tries to infer who you are by what surrounds you. Make sure you’re sending the right message.

4.) Practice your eye contact.  Yes, talking into a camera can be awkward but Skype and other forms of virtual communication are here to stay; so you need to get comfortable and master the tools.  Before your Skype interview, practice speaking into the camera with your eye contact looking into the lens.  There isn’t anything more distracting or off-putting than someone whose eye contact is all over the place.  This is especially true when the applicant looks down at their own computer screen; all the interview panel sees is your eyelids.

5.) Professional appearance is up to you.  Digital interviews rely heavily on the first impression you make.  Besides dressing professionally, make sure that your LSF (lighting, sound, and camera frame) are how you want them.  I recommend a well-light environment that creates an up-beat and hopeful atmosphere.  Dark or overshadowed faces send heavy and sinister messages.  For sound, avoid rooms that echo and prevent interruptions such as phone calls, clock chimes, dogs barking, or doorbells ringing. Lastly, the frame refers to what the camera includes in your presentation.  Adjust the frame so that it records more than a super close headshot but don’t include your entire body.  I recommend your frame includes your upper torso (above your elbows and higher) to present a comfortable and professional video presence.

6) Be prepared.  Confidence and organization shine through Skype interviews and significantly affect your first impression.  Have a notepad, pen, a bottle of water, important questions for the interview panel, your resume, and the job description next to your computer (out-of-sight but clear and accessible if needed).  Remember, you’re interviewing the organization and interview panel just as much as they are interviewing you.  A goodness of fit should be established by you and them so show the panel that you’re really interested in their answers to your questions by taking notes and giving follow-up questions.  Also, try small-talk or casual jokes during the interview.  Most applicants using Skype are nervous and uncomfortable but preparation will help you be successfully memorable merely by being confident, comfortable, and prepared.

Good luck and let me know if this helps.

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4 Twitter Tips for Professors

1.)    Use Twitter to get to know your students, have them get to know each other, get to know previous students, campus clubs and resources, and department faculty early in the semester.

(Twitter can contribute toward greater student engagement, interest, and utilization of campus resources that compliment your teaching objectives)

2.)    Have on-going, real-time discussions about current events related to your learning objectives.  

(Unleash student creativity, interest in your topic, Twitter autonomy, and cyber collaboration; it contributes to student success in greater capacities than traditional instruction can provide)

3.)    Introduce your students to other leading authors, speakers, and researchers in your industry while staying up-to-date with the most current articles, research studies, seminars, webinars, current events, etc. that relate to the syllabus.

(Twitter combines “what you know” with “who you know”; this not only helps them learn the course content faster but also sets them up for future networking and professional opportunities)

4.)    Create a Hashtab and TweetChat forum for your class to discuss topics during conferences, seminars, or webinars.

(Class discussion during a meeting, online webinar, guest speaker, conference, etc., can stimulate greater student collaboration, engagement/interest in the topic, and lead to further investigative cyber research. TweetChat forums presuppose internet connection; therefore, students can check the references mentioned in the conference, research counter theories or opinions, collect supporting documents, etc. while still in the TweetChat discussion.  This leads to extraordinary learning)

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There’s No Stopping It: Social Media in Higher Education

As we know, higher education is slow to change.  Faculty and administrator resistance is enabled by the extensive matrix of institutional paperwork, procedures, hierarchies, and traditions. Those familiar with both business and higher education know that most colleges and universities lack critical application of technology and social media.  Think about how much more effective higher education could be if faculty, administration, departments, curriculum, and outreach used social media and social business to achieve their objectives.

The thing is, our digital culture won’t wait for higher education to discuss, rationalize, and slowly implement technology into their services.  Social media has already partnered with our students who use it all day, every day.  Yes, this includes during our class time (I know my students are surfing Facebook, LinkedIn, Klout, Twitter, Pinterest, Tumbler, Hootsuite, etc).  But now, how can I redesign my instructional methods to harness the power of social media to achieve my teaching objectives?  How can faculty and administrators use social media to increase student success and organizational change?  Furthermore, how can administration use social media to increase faculty and staff effectiveness, streamline employment practices, and increase job placement for our graduates?  In the near future, I will discuss these important questions through a blog series called Presentfull starting on Monday, June 18th, 2012.  This new company is helping to revolutionize higher education and more readily streamline a P16 environment.  Administrators, faculty, and staff will use this new social media application to find it directly contributes to institutional mission achievement.

Stay tuned, we live in an exciting time and I can’t wait until I can share it with you.

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I wish…

A young woman from Florida named Elise wrote me last week and asked, “Because I don’t have an overwhelming passion for only one thing and I don’t have a personal brand, how can I become a more valued and important professional in my workplace?”

Most likely, there are many opinions and recommendations for Elise about this subject but I will respond by answering, “listen for I WISH statements”.  “I WISH” statements are another way of saying, “here is a need and it is an opportunity for someone to create a solution”. Purpose and value are often determined by the ability to satisfy a need and “I WISH” statements can identify those needs.

Examples include:
-“I WISH my child had a mentor”. Solution: Dean’s Future Scholars

-“I WISH teachers had it better, I’d become one”. Solution: To Teach or Not to Teach

-“I WISH I knew more about blogs and how blogging can help me become a better writer” Solution: 6 Ways Blogging helps writers

-“I WISH I was more nationally recognized in Higher Education”. Solution: The Social Network Equation  Social Business in Higher Education: Increasing Faculty Competitiveness  Connecting the dots: Increasing competitiveness and leadership

-“I WISH we could study abroad”. Solution: USAC Increases Student Competitiveness

-“I WISH I didn’t have to drive all the way to Carson City in order to attend a Nevada Legislature meeting” Solution: Knowing the Politics behind your Success

-“I WISH I had more publications to put on my curriculum vitae”. Solution: Cross-disciplinary student initiated collaboration  Publish or Perish

“I WISH my son or daughter could do something extra to be more successful in college” Solution: Sticky Campus

“I WISH I had someone to talk to about becoming more competitive” Dr Tara Madden-Dent

These I WISH statements came from people in my life.  I responded to them by addressing the need and creating a solution or recommendation.  If I can’t solve their I WISH statement, I introduce them to other resources that can.  Either way, I contributing to others and creating progress within my industry.

Listen for I WISH statements in your life. These are moments when you can be of value and satisfy a need; thus becoming more productive and essential in the workplace.  Being proactive and taking initiative reflects creative ambition and selflessness: two very respected and rare qualities in today’s workforce.  If you can’t resolve a need by yourself, search for other resources or work in partnership with other professionals. You’re ability to contribute to society, create change, and see your efforts manifest into solutions will inspire your passion through feelings of being useful and productive.  Creating solutions for I WISH statements can add professional value to yourself and your business.

Please let me know Elise after you address an I WISH statement in the workplace and how it impacted your role as a professional. Thanks for the email; I wish you great success.

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